As the sole supplier and agent of Mara Digital, Executive Director, Wan Mohd. Zaffuan Wan Mohd. Zin said, ”it is WGN Scan Sdn Bhd responsibility to ensure that all gadgets and information technology (IT) products including computers and smart phones sold in Mara Digital are authentic.”
“We have also set up an organization operating in Mara Digital to look into products at every store from time to time to ensure that all products are in par with the standards set.
During the interview with Utusan Malaysia, Mohd. Zaffuan Wan Mohd. Zin also mentioned most vendors got their products from unknown external source which is why we need to verify the products authenticity before it reaches the hands of consumers.
When Wan Mohd. Zaffuan was asked what efforts is made to increase the number of shoppers to shop in Mara Digital? He then answered ” WGN Scan Sdn Bhd marketing team plans is to market Mara Digital as a gadget and telecommunications equipment one-stop center.”
“We also host multiple programs such as sports and family events and the event is advertised through cinemas hoping to attract more shoppers. Under the management of Mara we also host events in universities such as Universiti Teknologi Mara (UiTM) and Poly-Tech Mara College (KPTM) to boost Mara Digitals popularity among the community” Meanwhile, a visitor, Nor Muhammad Ihsan Nor Mohd. Idrus, 24, said that more promotions should be made to attract more visitors of different ages.
Additionally, the management also needs to increase more traders to occupied all available space to improve the shopping experience and providing more options to the consumers. With the help of the local media spreading the words of the opportunity offered to them by Mara Digital would also attracts more potential vendors to venture into the field of gadgets trading.
According to a civil servant, Dzikrullah Junos, 33, and his wife, Nor Fazilah Abd. Razak, 30, in order to create more awareness regarding the existence of Mara Digital , the best way to promote Mara Digital is through social media.
They added,” a good shopping experience such as convenience with simple trading arrangements are among the attractions that can be promoted. However, basic facilities such as automatic teller machines (ATMs) should also be improved to ensure smooth a shopping experience,”
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